So, what’s the deal with Instagram bios? I mean, does it really matter what’s included there?
Can’t you just check out what market leaders are doing and follow their approach, mirror the way they’ve laid out their bio, and consider it a job well done? Maybe throw in a random emoji or two and then call it a day?
NEGATIVE. Don’t you dare wing it, friend.
Your Instagram bio is one of the MOST valuable forms of communication available to you within Instagram.
It’s the FIRST space users see when they visit your Instagram profile. It’s where they instantly look to collect a clarifying definition of who you are and what they can expect from your content if they decide to stick around and continue following along.
Your Instagram bio is your opportunity to make a worthwhile impression and spark more connections so you can establish a growing community of customers.
So, what’s your play here? Will you just throw something totally random together and roll the dice? Or, do you want to create an impactful impression that will pull more target customers into your insta-community for the long-term?
Cheers to you for choosing intention and strategy. Now, let’s get to work on mapping out what MUST be in your Instagram bio . . .
Differentiate your brand (and yourself) from your competition by choosing an image that radiates with your (and your team’s) unique presence. Your true self (selves) should be jumping out of the Instagram app and grabbing the attention of your ideal audience instead of just blending into a sea of other accounts.
What criteria should you use as you swipe through your camera roll and try to choose the right image or set up a photo shoot to snag a few options? Here’s your profile image checklist to keep you focused . . .
Visitors are going to read your description and try to gain an understanding of your value within only seconds of absorbing your words.
It’s essential that you take full advantage of this limited space to be as impactful as possible and communicate your multifaceted value.
You must clarify your role, explain your offerings, demonstrate authenticity, and drive the viewer to take action in only a handful of characters!
Let’s do this. Here’s your bio description checklist . . .
DON’T ASK THE WORLD WHERE YOUR PLACE IS—
go create it.
DON’T ASK THE WORLD WHERE YOUR PLACE IS—
go create it.
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